Buying guides
The article somebody reads while they are still deciding what to buy: what the choices are, what separates them, and what to look for. Planned against a search with commercial intent rather than written on a hunch.
For store owners
The guides and comparisons your buyers search for, written every day
Most of the searches that end in a purchase are not searches for your shop. They are questions asked before anybody knows what to buy. PlainQuill writes one article a day against those questions, from real sources, and holds every one of them for your approval.
Content marketing, not a store integration7-day refund windowCancel any time
Ask within 7 days of a payment and you get all of it back while fewer than 7 articles have been generated since that payment. From 7 on, you get back the part that covers the articles not yet generated.
Be clear about this first
This is content marketing for a store, and nothing touches your store
PlainQuill does not connect to your store platform, your product data or your orders, and it never will pretend to. It reads your public website, it works from what you tell us you sell, and it publishes articles and social posts you have approved. That is the whole mechanism, and the rest of this page is what it produces.
What gets written
Four formats, chosen per topic rather than per plan
Each article is planned against one search and written in the format that search is asking for. Every plan can produce any of them.
Comparisons
Two or more options weighed against each other for a reader choosing between them. These are the searches with a buyer at the end of them, and they are the ones a store is best placed to answer.
How-tos
What to do with the thing once it arrives: setup, care, sizing, fixing the common problem. It is the content that earns a link and brings a customer back after the sale rather than before it.
Roundups
A set of parallel options a reader can scan and pick from, for the searches that ask for a shortlist rather than an argument.
Where it publishes
Two paths, and which one you take depends on what your store runs on
Your store runs on WordPress
A WooCommerce store is a WordPress site, so it connects the way any WordPress site does. You issue an application password, we test it before storing it, and approved articles are created as posts on your own installation with their image in your own media library. No plugin is required.[2]
Your store runs on something else
Articles publish to a blog we host for you, included in every plan, on a PlainQuill subdomain or on a subdomain of your own domain such as blog.yourstore.com, and you link to it from your store. It carries the same byline, article schema, source list and sitemap, and the social posts still go to your own accounts.
What you get
The same service either way
Where the article lands changes. Nothing else about it does.[1]
- One article a day, or 2 a day on Max, each one planned against a search you are trying to own, with each week proposed to you before anything is written.
- A post for each social network you have connected, derived from the article rather than pasted into it, and approved separately.
- Where the article we published for each of your tracked searches sits, and where the best other page on your own site sits, both read every day and reported as measurements, plus where your homepage sits for your own business name.
- A weekly check, daily on Max, of whether ChatGPT, Perplexity, Gemini and Claude cite you when somebody asks about your subject, and who they cite instead.
- Instant submission of each post to the search engines that support IndexNow as soon as it is live, on the hosted blog with our key or on your own WordPress site with an IndexNow key of yours, and a fresh sitemap for the ones that do not. When, or whether, they index it is their decision.
- Impressions, reach, views, likes, comments, shares and saves on every post we published for you, read back once a day, on the seven of the twelve networks we can get those figures for.
- Refreshes of pieces we already published for you, proposed inside the next week’s plan with the evidence attached.
- An approval of the exact version, from you, a teammate you invite or an assistant you have authorised, before anything reaches your audience.
Honest scope
What we do not do for a store
Stated here rather than left for you to discover after paying.
- We do not connect to your store platform, your product data or your orders. Nothing of ours reads your back office.
- We do not write product descriptions, category pages or anything else inside your store itself.
- We do not report sales, revenue or attribution. We are not in the path where a sale happens and we will not claim to measure one.
- We do not promise rankings or traffic numbers. What we read for each of your tracked searches is where the article we published sits and, separately, where the best other page on your own site sits, so a page you wrote yourself is reported as yours rather than counted as ours.
- Nothing publishes without an approval of that exact version, given by you, a teammate you invite, or an assistant you have authorised to approve for you.
Rankings depend on your market, your site and your competitors. Publishing useful, sourced content on a schedule is the part we control, so it is the only part we sell.
Pricing
One flat price, whatever your store runs on
Plans start at $29 a month and include the daily article, the checks, the approval gate, the social posts and a blog to publish on if you need one. Max writes 2 a day. Publishing to your own WordPress costs nothing extra either.
Questions
What store owners ask first
Do you connect to my store or read my products?
No, and there is nothing to connect. PlainQuill has no access to your store platform, your product records or your orders.
What it works from is your public website, which it reads the way any visitor does, and the description of what you sell that you write once during setup. That description is prose you control, so if it is wrong you fix it in a text box rather than reconciling a sync.
Every article waits for your approval, so anything said about what you sell is something you have read first.
My store runs on WooCommerce. Where do the articles go?
Straight onto your own site. WooCommerce runs on WordPress, so the store is a WordPress site and connects the way any WordPress site does: an application password you issue, tested before it is stored, and no plugin required.
Approved articles are created as posts on your installation with their own title and slug, and the hero image is uploaded into your media library and set as the featured image.
My store is not on WordPress. Can I still use it?
Yes. Articles publish to a blog we host for you, which is included in every plan, and you point readers to it from your store however you like. It starts on a PlainQuill subdomain, and you can move it to a subdomain of your own domain, such as blog.yourstore.com, from the dashboard.
The blog carries the same byline, article schema, source list and sitemap the rest of the service produces, and the social posts still go to your own accounts.
How do you decide what to write about?
Topics come from what people are actually typing into Google, Bing and DuckDuckGo about your subject, together with the searches you have told us you want to own. Your homepage and up to thirty-nine more pages are read in full at setup, up to five hundred more are indexed, and a topic those pages already cover is scored down rather than proposed again.
Each week is proposed to you as a plan. You can change any item on it, including the search it targets, or drop it, before a word is produced.
Do you update old posts, or only write new ones?
Both, and the updates arrive inside your weekly plan rather than as an extra. A buying guide goes stale: prices move, a model is discontinued, the advice stops matching what is on sale. When a piece we published slips at least five places from a position on page one and stays down for a week of daily readings, or turns six months old without ever having been refreshed, the next week’s plan proposes rewriting that exact piece and shows you the evidence: where it ranked, where it ranks now, and for which search.
You approve a refresh like any other item, or drop it. When it publishes it replaces the piece in place rather than adding a second one, so the address, the comments and the date survive and nothing competes with itself. A refreshed piece is not re-announced on your social accounts.
By default at most a fifth of each plan goes on upkeep and you can set that share anywhere between none and half, so a growing store can spend every week on new subjects. A piece can only be refreshed again after sixty days, and anything you wrote or imported yourself is left alone.
Can I bring the articles I already have?
Yes. Upload a WordPress export file or point us at your sitemap, up to five hundred posts at a time. You see what was found and how completely each piece was read before anything happens, you pick what comes over, and the ones you pick are published to the blog we host for you, each keeping its original date.
You also get a redirect list to download and put on your old host. Be clear about what that is and is not: it is content portability rather than a search migration. Until a domain of yours points at the blog we host, your old addresses go on serving what they serve today and search engines go on ranking those.
Imported pieces are labelled as your own writing, because we did not research, check or edit a line of them, so no source list and no verification claim is shown for them. They also count as subjects you have already covered, so we do not propose writing you a second article on one of them.
Can I post to social myself?
Yes. Type a post and send it to any of your connected networks. Those are your own words on your own account, so writing it is approving it and nothing waits in a queue.
You can also hand us a link or a block of pasted text, a new product page, a supplier announcement, and have a post written for each network from it. Those are written by a model, so they land in your queue at pending review. Each one is checked against the source you gave: a figure, a quotation or a link that is not in your source refuses that network’s post and says which check failed, rather than publishing a claim your source never made.
A picture can be generated while you write, on a monthly allowance separate from the image every article already gets. A link you attach is added when the post goes out rather than written into the copy, and it is not added on X: an X post promotes the piece in its own words and cannot carry a reader to it. On Instagram the link goes in the first comment under the post, as an address to copy, because Instagram makes no address clickable.
Will the articles link to what I sell?
They are written for your site, in your voice, about subjects your business is trying to own, and they link contextually to the articles we have already written for you where the subject genuinely overlaps.
What they will not do is invent a claim about a product to get there. The factual claims we write are traced to sources fetched at the time of writing, checked by software and then by a second model that did not write them, and a claim that cannot be traced is removed or the piece is held and you are told why.
See it live
Read the output before you pay
PlainQuill runs on PlainQuill. Our own blog is researched, written, checked, held for approval and published by the same pipeline a customer buys, on the same schedule. It is not a screenshot, not a sample, and not a page built by hand to look good here.
The blog we publish for ourselves
Every article ends with the sources it was checked against, as links you can open and read. Judge the writing, judge the sources, and judge whether the claims in the piece are actually in the pages underneath it. That is the whole argument for this product, and it is checkable in about two minutes.
Get started
Start answering the questions that come before the sale
Approve a week of topics, and the first drafts arrive within a day. Every article and every social post waits for an approval before it reaches anyone. Ask within 7 days of a payment and you get all of it back while fewer than 7 articles have been generated since that payment. From 7 on, you get back the part that covers the articles not yet generated.